In 2001-02, as Rotary International entered its second century of service, it began developing a strategic plan to guide the ogranization. The plan has been reviewed and updated periodically since.
In 2009, the Board conducted an extensive review of the RI Strategic Plan. This review included surveying 14,000 Rotarians worldwide about the organization's priorities, conducting focus groups to assess Rotary's image in different countries, and analyzing other data and research. The revised plan, effective July 1, 2010, reflects the results of this research and also unifies the strategic direction of Rotary International and The Rotary Foundation.
Core Essence
A worldwide network of inspired individuals who translate their passions into relevant social causes to change lives in communities.
Mission
We provide service to others, promote integrity and advance world understanding, goodwill and peach through our fellowship of business, professional and community leaders.
Rotary's core values represent guiding principals of the organization's culture, including what guides members' priorities and actions within the organization. Values are an increasingly important component in strategic planning because they drive the intent and direction of the organization's leadership.
Service
We believe that our service activities and programs bring about greater world understanding and peace. Service is a major element of our mission. Through the plans and actions of individual clubs, we create a culture of service throughout our organization that provides unpralleled satisfaction for those who serve.
Fellowship
We believe that individual efforts focus on individual needs, but combined efforts serve humanity. The power of combined efforts knows no limitation, multiplies resources and broadens our lives and perspectives. Fellowship leads to tolerance and transcends racial, national and other boundaries.
Diversity
We believe Rotary unifies all people internationally behind the ideal of service. We encourage diversity of vocations within our membership and in our activities and service work. A club that reflects its business and professional community is a club with a key to its future.
Integrity
We are committed to and expect accountability from our leaders and fellow members, both in the results of our efforts and in teh processes weuse to accomplish our goals. We adhere to high ethical and professional standards in our work and personal relationships. We are fair and respectful in our interaction and we conscientiously steward the resources entrusted to us.
Leadership
We are a global fellowship of individuals who are leaders in their fields of endeavor. We believe in the importance of leadership development and in leadership as a quality of our members. As Rotarians, we are leaders in implementing our core values.
All of these core values are reflected in the Object of Rotary and The Four-Way Test, which we use in our daily lives. They inspire us to foster and support the ideal of service for developing and maintaining integrity in human relations.